Project overview
Keep Hashing supplies ASIC mining hardware in the UAE — new, used and wholesale — alongside services including co-location and hosting, site development, pool services, hardware brokerage and miner maintenance and repair.
The buying audience is unusually specific. Someone searching for a particular Antminer model already knows the hash rate they want and is comparing suppliers. The site therefore had to be organised around exact models and exact intents rather than around general categories.
The objective
Mining hardware is a high-value, high-consideration purchase made largely through search. A visitor arrives looking for a specific machine, in a specific condition, available in a specific country — and leaves immediately if the page does not confirm all three.
The objective was a site where each machine and each service has a page that answers those questions directly, and where the whole structure supports being found by buyers who are already close to purchasing.
What we delivered
The catalogue is organised down to individual models, with dedicated pages for machines including the Antminer S21 XP, S21 Pro, S19k Pro, S19j XP, S19j Pro and the L9. Each sits at a descriptive URL, so the page a search engine indexes matches the query a buyer types.
Alongside the hardware, each service has its own page: co-location and hosting development, site development, mining pool services, hardware brokerage, and maintenance and repair. Separate sections cover used machines and wholesale, which are different purchases with different buyers.
An areas-we-serve section and a blog support the search strategy, and analytics is configured so the client can see which models and services are actually driving enquiries.
Key website features
Model-level product pages
A dedicated page for each machine, at a descriptive URL, so listings match the exact terms buyers search for.
Service sections
Hosting and co-location, site development, pool services, brokerage and repair each treated as a service in its own right rather than a bullet on one page.
New, used and wholesale routes
Separate paths for different buyer types, so a wholesale enquiry is not competing with a single-unit purchase for the same page.
Areas we serve
Location context for a business whose customers care whether hardware is genuinely available in the UAE.
Editorial content
A blog supporting the technical and commercial questions buyers ask before committing to a machine.
Enquiry and WhatsApp routes
Direct contact from product and service pages, including WhatsApp, matching how this market actually negotiates.
Design and user experience
The design keeps technical specification readable. Hash rate, power draw, condition and availability are what a buyer scans for, so those details are given clear typographic priority rather than being buried in prose.
A dark, high-contrast treatment suits the sector and helps product photography stand out, while consistent card layouts let a visitor compare machines without re-reading the page structure each time.
Responsive and mobile considerations
Specifications are the hardest thing to present well on a narrow screen. Rather than shrinking a table until it is unreadable, specification content reflows into stacked, labelled rows.
Product imagery, calls to action and the contact routes remain reachable without horizontal scrolling, and the navigation collapses into a single menu that keeps both the catalogue and the services one tap away.
Functionality
- WordPress build with a model-level product catalogue
- Individual service pages
- Used and wholesale sections
- Areas-served content
- Blog and editorial publishing
- Enquiry forms and WhatsApp contact
- Search-engine metadata and analytics tracking
Services behind this project
Delivered through website design and development, custom WordPress development, SEO and digital content services.
